One of the most iconic brands in the industry, Seagram’s Imperial Blue launched its Cool New Blue packaging. This transformation is going to be a delight for whisky consumers.
Imperial Blue is known to deliver clutter breaking minimalistic packaging which has been loved by the consumers, evident from the fact that it’s the destination brand driving the category growth. The new design further enhances the distinct imagery that the brand has been known for. The new royal blue outer packaging has a remarkable premium appearance and the newly designed sleek bottle is a delight to hold.
“Imperial Blue’s minimalistic premium design has stood the test of time and has always delivered ahead of the category, hence garnering consumer appreciation. Consistently over delivering on consumer’s expectations has been the key motivation behind introducing the new refreshed packaging. Through this transformation, we are reinvigorating its classic design and providing it a contemporary& youthful personality that will continue to resonate with our evolving consumers. This pack will increase the brand franchise, leading it towards newer heights”, said Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India.
