Seagram’s Royal Stag has joined forces with Netflix’s global hit, Squid Game, for an iconic collaboration that promises to bring the show’s cultural phenomenon to the forefront. The partnership, which marks the second season of Squid Game, aligns with Royal Stag’s ‘Live It Large’ philosophy, offering fans an unparalleled experience to immerse themselves in the world of the record-breaking series.
“We’re excited to tap into the immense popularity of K-culture, especially among the youth, with this collaboration,” said Joydeep Basuroy, General Manager – Marketing at Pernod Ricard India. “Royal Stag has always resonated with those who dream big, much like the premise of Squid Game. This partnership allows us to bring a larger-than-life experience to our audience and elevate the brand’s connection with youth culture.”
The collaboration leverages various digital platforms, featuring signature Squid Game elements like the mysterious masked guards and iconic symbols. Fans can engage with the brand’s #PlayItLarge campaign and win exclusive giveaways by visiting www.royalstagfan.com. The campaign gained traction on Twitter, trending after the show’s premiere on December 28, 2024.
In Kolkata, the association with Squid Game is expected to captivate the city’s young, trend-conscious audience, blending pop culture with Royal Stag’s premium image. With a rising affinity for global entertainment trends, Kolkata consumers are eager to engage with such dynamic collaborations, driving both excitement and brand engagement.
