Cricket has always been central to Seagram’s Royal Stag’s brand communication. Over the years, the brand’s continuous association with the world’s top cricketers and teams has bolstered its engagement with cricket lovers across the country. Now, Seagram’s Royal Stag announced its collaboration as Official Sponsor of the West Indies cricket team for the ongoing tour to India.
Team West Indies is synonymous with performance and this style fits in perfectly with the Royal Stag brand philosophy– “It’s your life. Live it large.” True to its iconic status and love for the ‘gentleman’s game’, Royal Stag is all set to root for these cricketing titans who are loved by cricket aficionados across India.
CMO of Pernod Ricard India, Kartik Mohindra said, Royal Stag has been synonymous with the excitement and pulsating action of limited overs cricket for almost two decades now. “By becoming the official sponsor of the West Indies for the ongoing series, we continue our association with the magic of the sport”, he added.
Seagram’s Royal Stag collaborates with West Indies
Seagram’s Royal Stag – It’s your life. Live it large
New Delhi/ Mumbai/ Agartala/ Dibrugarh/ Silchar, February 2022: Seagram’s Royal Stag announced its collaboration as Official Sponsor of the West Indies cricket team for the ongoing tour to India. Team West Indies is synonymous with performance and this style fits in perfectly with the Royal Stag brand philosophy– “It’s your life. Live it large.” True to its iconic status and love for the ‘gentleman’s game’, Royal Stag is all set to root for these cricketing titans who are loved by cricket aficionados across India.
Cricket has always been central to Royal Stag’s brand communication. Over the years, the brand’s continuous association with the world’s top cricketers and teams has bolstered its engagement with cricket lovers across the country. This year, Royal Stag raises a toast to the game by associating with a team that plays with heart and passion, and celebrates its successes with style, panache, and exuberance – a perfect alignment with the brand core.
Kartik Mohindra, CMO, Pernod Ricard India, said, “Royal Stag has been synonymous with the excitement and pulsating action of limited overs cricket for almost two decades now. By becoming the official sponsor of the West Indies for the ongoing series, we continue our association with the magic of the sport.”
