Seagram’s Royal Stag has launched an innovative AI-led fan experience, “A Billion Films for A Billion Fans,” featuring three of India’s most talismanic cricketers, Rohit Sharma, Jasprit Bumrah, and Surya Kumar Yadav. Fueling the larger-than-life emotions associated with cricket the campaign aims to ignite a new generation of young cricket fans, many of whom are witnessing their first World Cup in India as adults. The campaign, conceptualized in association with creative agency partners FCB India, Digital Agency partners DentsuIndia, Technology Partner ArtizensEvents, and Experiential solutions & media partners Wavemaker, allows fans to live their dreams and live large.
The campaign uses generative AI technology and machine learning to create a platform that enables fans to feature themselves as part of the Royal Stag Live It Large star cast. Face-mirroring algorithms map fans’ unique facial features onto the characters in the main film, and voice samples emulate the tone, pitch, and nuances of the fan’s voice. The campaign will be amplified through a high-decibel 360-degree plan spread across digital, print, radio, and OOH to offer an unforgettable experience.
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India stated, “This year, we are giving each fan the power to craft their own Live It Large Story through this unique AI platform that integrates with the brand’s commitment to relishing every moment in their journey to success.”
