Senco Gold & Diamonds, one of India’s leading gold and diamond jewellery retail chains, has launched its 86th franchise store at Kandi in Murshidabad district, further strengthening its footprint in West Bengal to more than 100 outlets.
Located at the Kandi Bus Stand and spread across 2,400 square feet, the newly opened store is designed to offer customers a warm and inviting ambience along with an immersive shopping experience featuring gold, diamond, platinum and silver jewellery. The showroom presents a wide range of collections, including lightweight daily wear pieces, contemporary and handcrafted traditional designs, festive collections, bridal jewellery, statement creations, and jewellery for men.
Speaking on the occasion, Joita Sen, Director of Senco Gold & Diamonds, said the expansion reflects the brand’s commitment to bringing its legacy of trust, craftsmanship and innovative design closer to customers in West Bengal, where jewellery holds strong cultural significance. Franchise partner Md. Zakir Hussain said the partnership would help showcase the brand’s diverse designs and the craftsmanship of skilled karigars. Senco Gold & Diamonds currently operates around 200 stores across India, including 86 franchise outlets and two international showrooms in Dubai, reinforcing its position as a trusted jewellery brand nationwide.
