Sensodyne, the leading oral care brand from Haleon, has set a GUINNESS WORLD RECORD™ for the most online dental screening tests completed in 24 hours. Conducted at MahaKumbh 2025, the initiative saw 27,396 screenings, reinforcing the brand’s commitment to proactive oral health awareness. The campaign also marked the launch of Sensodyne’s ₹20 small toothpaste pack, designed to make sensitivity protection more affordable and accessible. The record-breaking event, facilitated by over 30 Indian Dental Association (IDA) dentists and 200+ promoters, was supported by mobile technology in collaboration with A Dental Friend and Smilo. As part of its World Oral Health Day 2025 campaign, Sensodyne is now extending free digital dental check-ups, integrating education, technology, and accessibility through digital campaigns, influencer collaborations, and corporate health camps
