In a major brand endorsement move, Harpic, India’s leading toilet and bathroom cleaner, has announced Bollywood icon Shah Rukh Khan as its new brand ambassador. The collaboration kicks off with the launch of a new campaign titled “Harpic Hai Na”, underscoring Harpic’s promise of superior hygiene^, faster cleaning, and long-lasting freshness across Indian homes.
Trusted by over 100 million households~, Harpic has long stood as a pillar in home sanitation. The campaign with Shah Rukh Khan aims to drive a behavioral shift among consumers, urging them to move away from ineffective detergent use and choose scientifically formulated toilet cleaning solutions instead. Shah Rukh Khan, speaking on the association, emphasized the value of everyday hygiene and saluted homemakers for their tireless efforts. “With Harpic Hai Na, every home can count on superior hygiene and dependable cleanliness in just five minutes,” said Khan.
Kolkata, retailers anticipate increased traction following this star-powered campaign. Distributors across the city expect a notable boost in sales driven by Shah Rukh’s massive fan following and Harpic’s renewed messaging — particularly in Tier II and III segments where traditional cleaning habits are deeply rooted. The campaign’s new TVC, conceptualized by Havas Creative India, features relatable home situations that contrast the ineffectiveness of detergents with Harpic’s proven performance^ — culminating in the reassuring call: “Harpic Hai Na.”
