Shobitam, a D2C ethnic clothing brand, today announced actor Vidya Balan’s Association as its brand ambassador.
The company believes that this alliance will pave the way for customer acquisition with Indian expatriates both in India and globally, facilitating rapid growth.
Speaking about the association, Aparna Thyagarajan, Co-Founder, of Shobitam, said, “We are delighted to have Vidya as our brand ambassador as we look forward to enhancing our brand connect with our customers around the world. Vidya is an influential icon who perfectly embodies saree drapes and resonates well with her real and intimate personality with the brand principles of Shobitam. This partnership is an important milestone as we build Showbetam into a cherished brand that stands for the best selection of ethnic fashion with exceptional quality, delivery, quality and 5 star service. “
