Flipkart’s social commerce platform Shopsy recently launched the Summer Store, a unique curation to address customers’ nuanced seasonal needs by offering a wide range of products across categories under one umbrella. Sellers in Guwahati recorded nearly a 5X growth in sales bolstered by the summer store initiative.
It aims to continue its endeavor to offer a wide range of quality and engaging products for customers at affordable prices, while being a value-based and reliable platform. Fashion emerged as a top priority for customers with demand for products such as kurta sets and cotton sarees topping the charts. Shopsy Summer Store is a one-stop-shop for products ranging from electronics, personal care, baby care, food and beverages, apparel, swimsuits and kitchenware including air conditioners, deodorants, baby sunscreen, cotton clothes for men and women, and juicer mixer grinders.
Shopsy is able to overcome user apprehension of trust and authenticity while shopping online. Shopsy users are able to share catalogs of Flipkart’s wide range of products over social media and communication apps to conduct business. It also empowers the sellers in Guwahati. Shopsy strives to deliver on its promise of building a community that truly democratizes commerce in the country, since its launch in July 2021, with the aim to make digital commerce accessible across India through a zero-commission marketplace. It has over 2.5 lakhs sellers on the platform who provide 150 million products across 800+ categories and is on track to enable over 25 million online entrepreneurs by 2023.
