Shriram Finance Ltd. has launched an inspiring new campaign, #TogetherWeSoar, featuring cricket legend Rahul Dravid as the brand ambassador. The campaign emphasizes Shriram Finance’s core belief that building strong relationships with customers enables them to achieve their dreams and rise above challenges.
Dravid, known for his resilience and leadership on and off the cricket field, epitomizes the values of teamwork that Shriram Finance stands for. Alongside him, veteran actor Naseeruddin Shah lends his voice to the Hindi ad, further adding emotional depth to the campaign, which also features regional versions in Tamil, Telugu, Kannada, Malayalam, Marathi, and Bengali. The lyrics for these versions are penned by renowned figures like Academy Award-winning K.S. Chandrabose and lyricist Madhan Karky.
The campaign will be widely promoted across TV, print, digital platforms, and theatres, reaching audiences nationwide. Shriram Finance has also partnered with the Pro Kabaddi League for added visibility. In Asansol, the campaign resonates strongly with local customers, who see it as a chance to partner with a reliable financial institution for their aspirations, whether in small business growth or personal finance. As Shriram Finance strengthens its presence, residents of Asansol are increasingly drawn to the brand’s promise of partnership and support for their financial journeys.
