The first half of 2022 has been a product onslaught for ŠKODA AUTO India with the new KODIAQ, the all-new SLAVIA and the new KUSHAQ Monte Carlo. While the product offensive brought about one phase of INDIA 2.0, another phase of the Project, improving customer satisfaction, has also been gathering momentum with the company crossing 205+ customer touchpoints across 123 cities in all four regions of the country.
The company ended 2021 with 175 touch points across ¬¬¬¬117 cities with a target of hitting 225 touch points by the end of 2022. The quick success of new launches fueled faster uptake of the expansion with the company now aiming to hit 250 touch points by end of 2022. It will continue expanding rapidly with plans for about 10+ touchpoints in each zone across India. The prime focus is to penetrate deep in important market clusters covering both metro and non-metro centers. It will be opening its first touchpoints in Nagaland at Dimapur, also at Dibrugarh in Assam. The company will be entering in other regions like Gandhidham and Morbi – Gujarat, Ambala – Haryana, Amritsar – Punjab, Warangal – Telangana, Pollachi – Tamil Nadu, Haldwani – Uttarakhand and Tirur – Kerala. In 2022, it has added touchpoints in Bareilly, Meerut, Moradabad and Prayagraj – Uttar Pradesh, Karimnagar – Telangana, Dhanbad – Jharkhand, Bilaspur – Chhattisgarh and many more.
The Brand Director of ŠKODA AUTO India Mr. Zac Hollis said, “Not only have we expanded in quantity, but have also focused on quality with our revolutionary digitalised showrooms.”
