Snap Inc. hosted its inaugural APAC AR Day in Mumbai, India, celebrating Snapchat’s leadership in Augmented Reality (AR), its thriving AR creator and developer community, and the company’s ongoing commitment to democratising AR for users and brands. Snap CEO Evan Spiegel discussed the global adoption of Augmented Reality (AR) with Snap APAC President Ajit Mohan during a three-day trip to India. The conversation focused on India’s creative talent pool, the future of AR, and Snap’s innovative approach to this transformative technology.
The event featured expert speakers from Snap, including VP Product Growth Ty Ahmad-Taylor, Global Director Arcadia Resh Sidhu, APAC Head of Creative Strategy Haran Ramachandran, and Director of Product Jeremy Voss, who discussed AR development, creators, advertisers, brands, and content creations. Through these engaging sessions, attendees were able to learn about Snap’s latest AR innovations and engage with interactive AR try-On stations. Evan Spiegel, Snap Inc. CEO and Co-Founder said, “We’re excited to be building the future with such incredible local talent.”
