Sony India announced the new Bravia XR Master Series A95K OLED powered by the Cognitive Processor XR with new OLED panel. This award-winning OLED TV introduces new and improved technology that helps deliver the best and most immersive viewing experiences, authentically delivering the creator’s true intent. The ingenious Cognitive Processor XR thinks like a human brain offering a complete immersion in an experience that thrills and moves the viewer. In addition to best-in-class, ultra-realistic picture quality, full of lifelike contrast, the new Cognitive Processor XR also includes new features that customise and enhance at-home entertainment.
Next Gen Cognitive Processor XR thinks like a human brain providing a revolutionary experience that completely immerses viewers in their favourite content. The unique Cognitive Processor XR, on Sony BRAVIA XR TVs, reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colours.
The XR-65A95K will be available across all Sony Centers, major electronic stores and e-commerce portals in India at a price of Rs 369,990.
