On the historic occasion of completing 75 years of Independence this year, while the entire nation joins the festivities with the government-led ‘HarGharTiranga’ campaign, Spice Money has called upon its network of a million banking outlets, to further add to this movement. Through this campaign titled ‘HarDukaanTiranga’, Spice Money along with its 10,00,000 banking outlets will paint the nation in tricolor, by hoisting the national flag on the occasion of completing 75 years of Independence.
Earlier this month, Spice Money had called upon all banking outlets in India to start the first ever ‘RedBlue Revolution’, a brand agnostic initiative that aimed to create a distinct identity for rural banking outlets. In this, the outlets are being coloured red & blue which have traditionally been a choice of the banking and financial services industry as the colour red represents growth & energy whereas blue represents trust & safety. These outlets are also being referred to as ‘Smart Banking Points’ which will help towards creating a simplified on ground identity.
On the occasion of Independence Day, Spice Money is set to complement the government’s ‘HarGharTiranga’ campaign, by ensuring that the colours of the national flag aren’t restricted to houses, but also light up shops and market areas, via its ‘HarDukanTiranga’ initiative.
