Coca-Cola’s Sprite, a lemon and lime-flavored beverage, is promoting coolness among cricket fans during intense matches through brand films on ‘ThandRakh.’ As the ICC Men’s Cricket World Cup continues, Sprite serves as a refreshing refreshment to help fans stay composed and cool during the high pressure of the game.
Sprite is launching an innovative Out-Of-Home (OOH) advertising campaign during the India vs. Pakistan cricket match, promoting ‘ThandRakh’. The digital billboard in Ahmedabad city and Narendra Modi Stadium displays a rise in temperature based on the game’s intensity, adjusting in real-time based on the stadium’s decibel levels.
This innovative innovation allows for dynamic adjustment of temperature based on the stadium’s excitement levels. Tish Condeno, Senior Category Director, Sparkling Flavors (India and Southwest Asia) Coca-Cola India, expressed her enthusiasm for the campaign, saying, “We are thrilled to provide a cool respite for those impulsive, high-pressure moments that define the essence of the tournament.”
