Innovation in India’s feminine hygiene sector received a boost with Stayfree® unveiling the upgraded Stayfree® Secure XL, introducing the pioneering ‘Pad Change Alert’ feature that aims to redefine the consumer experience through technology-led product development. The latest offering leverages the brand’s patented Double Leak Lock Technology, delivering Double Protection for up to 12 hours while helping users identify the right time to change their pad.
The upgraded Stayfree® Secure XL incorporates two protective barriers, with the inner barrier locking in menstrual flow and the outer barrier gradually turning red to function as a visual ‘Pad Change Alert’. According to STAYFREE, the innovation is backed by extensive consumer research and validation, with consumer testing conducted by MMR in India in 2026 showing that 100 per cent of women liked the upgraded product.
Speaking on the innovation, Supriya Srinivasa, Marketing Director, Stayfree® India, said women often experience a significant mental burden during periods, from concerns about leakage and access to toilets to uncertainty over pad changes. She said the upgraded Stayfree® Secure XL has been designed to address one of these key pain points, enabling women to stay focused on their daily lives with greater confidence. Dr. Dilip Tripathi, Head of Baby & Women’s Health Research & Development at Kenvue, said the product reflects extensive research and consumer feedback, combining advanced technology with user-centric design to enhance comfort and protection.
To accelerate consumer adoption, STAYFREE has launched its integrated “Zero Tension. Double Protection” campaign featuring brand ambassador Kiara Advani. Directed by acclaimed filmmaker Shoojit Sircar and produced by Omnicom (Magnon India), the campaign is being supported through television, influencer collaborations, digital outreach, sampling initiatives, wall paintings and on-ground activations.
The upgraded Stayfree® Secure XL is now available through supermarkets, kirana stores, e-commerce and quick commerce platforms across India, underscoring STAYFREE’s continued focus on innovation, consumer-centric product development and expanding access to advanced menstrual hygiene solutions.
