STIHL India successfully concluded its landmark West-to-East “Parivartan Yatra” with a grand closing ceremony in Itanagar, marking the culmination of an extraordinary nationwide journey aimed at promoting farm mechanization and modern agricultural practices. The yatra was flagged off from Dwarka, Gujarat, and over the course of the journey covered 9 states, travelled more than 15,000 kilometres, and connected with over 10,000 farmers across the country. The initiative served as a powerful platform to engage directly with farmers, demonstrate advanced mechanized solutions, and spread awareness about the latest technologies transforming modern farming. The Parivartan Yatra was conceptualized by STIHL India with the objective of accelerating mechanization in Indian agriculture, improving productivity, and reducing manual effort through innovative, reliable, and efficient farming equipment. Live product demonstrations, farmer interactions, and on-ground knowledge-sharing sessions formed the core of the initiative.
The closing ceremony in Itanagar was attended by senior leadership from STIHL India, including Shobhit Bahel, Marketing Director – STIHL India; Pradumn Chaturvedi, Trade Marketing Manager; Debasis Sanyal, Regional Manager – East; and Pragyan Sinha, State Head – Arunachal Pradesh & Assam. Their presence highlighted STIHL India’s strong commitment to empowering farmers, especially in the eastern and northeastern regions of the country.
Speaking on the occasion, the leadership emphasized that the Parivartan Yatra is not just a roadshow, but a movement to drive change at the grassroots level by enabling farmers to adopt modern, efficient, and sustainable farming practices. STIHL India, a subsidiary of the globally renowned STIHL Group, continues to play a pivotal role in supporting Indian agriculture through cutting-edge mechanization solutions, strong dealer networks, and farmer-centric initiatives. The successful completion of the West-to-East Parivartan Yatra reinforces the company’s vision of being a trusted partner in India’s agricultural growth story.
