ITC Sunfeast Farmlite, a range of wholesome biscuits from ITC Foods, has introduced its first 100% outer paper bag packaging for its Digestive Biscuit Family pack. This innovation is a trendsetting move in the biscuit category, as it aligns with the brand’s efforts to reduce plastic and encourage sustainable choices in everyday purchases.
The ergonomic design aspects have been carefully curated to make the packaging consumer-friendly, visually appealing, and convenient. Sunfeast Farmlite acknowledges the increasing importance of environmentally responsible brands in consumers’ purchasing decisions, and the new packaging caters to their enlightened preferences.
Ali Harris Shere, Chief Operating Officer of Biscuits & Cakes Cluster, ITC Foods Division, said the launch of the first-ever outer bag made from 100% paper is a significant step towards the brand’s commitment to promoting sustainable packaging. Plans are underway to adopt this packaging for other biscuit products in the future.
