The multivitamin supplement brand Supradyn, from Bayer’s Consumer Health Division, has released intriguing results from its recent, nationwide doctor-led survey which thoroughly investigates the nutrition met by an average daily Indian diet. The ‘Supradyn Nutrition Survey’, released to mark the recently concluded ‘National Nutrition Week’ celebrated from 01 – 07 September annually, has found that an overwhelming 85% of doctors and nutritionists from urban India believe that only up to 70%, or in fact even lower, of one’s nutrition need is fulfilled by the average daily Indian diet.
The study conducted by Brand Eigen Insights and Analytics, surveyed 220 healthcare practitioners (doctors and nutritionists) across major states from all four zones of the country, on the sufficiency of micronutrients in the average diet, bringing to light an alarming gap in meeting the body’s 100% nutrition requirements. The research reported that that Vitamin B12 and D3 are the top two vitamins lacking in an average daily diet across the country, followed by Zinc, Iron, Calcium, Folic Acid and Vitamin C. Further, the survey reported that an astounding 73% doctors and nutritionists believe that this inadequacy can be overcome with a daily dose of multivitamin-multimineral supplements.
Out of the 206 doctors who participated in the research, 189 are General Practitioners of which 71% are MBBS doctors and 29% are MDs; the balance 17 doctors are otorhinolaryngologists commonly known as ENT physicians or surgeons.
