Taneira, the women’s ethnic wear brand from the House of Tata, has unveiled its festive collection ‘Miara: Crafted by Hand, Rooted in Purity’, blending contemporary designs with traditional weaving crafts. The new line, featuring silks and cottons, aims to redefine festive celebrations as both personal indulgences and timeless gifts.
The launch is supported by Taneira’s festive campaign, The Gift of Pure Love, which positions the saree as a rare and invaluable gesture of affection. Exclusive festive offers include a ₹1,000 voucher for every ₹10,000 spent, while purchases worth ₹50,000 or more come with a 0.2 g Tanishq gold coin. These offers are valid until October 20, 2025. Additionally, the brand has introduced the Golden Cocoon purchase plan to help customers own dream drapes in a phased manner.
Where festive shopping peaks around Durga Puja, the Taneira showroom at Mantri Bari P O, Chowmuhani is expected to draw strong consumer response. Retailers in the city note that premium sarees remain a top choice for festive gifting, and Taneira’s blend of offers and heritage-driven designs is well aligned with market sentiment. Taneira CEO Ambuj Narayan said the brand anticipates “high double-digit growth this festive season,” citing strong consumer confidence and demand for handcrafted ethnic wear. Make your festivities special with Miara, starting at ₹6,499, made to be gifted or treasured, all while offering new ways to experience and own handwoven sarees at Taneira Showroom, Mantri Bari P O, Chowmuhani, Agartala.
