Taneira, a TATA product and women’s ethnic wear brand from Titan, has announced its first-ever nationwide sale offering up to 40% off on sarees and other ethnic wear, following a robust ~30% growth in FY25. With this bold move, the brand is set to capitalise on early festive and wedding shopping trends, continuing its upward momentum into FY26.
The offer spans a wide range of categories, including sarees, ready-to-wear ensembles, unstitched kurta sets, and festive lehengas – all crafted from pure, natural fabrics. The brand’s heritage collection features exquisite weaves like Banarasis, Kanjeevarams, Jamdanis, Tussars, and Maheshwaris, proudly reflecting India’s weaving traditions.
In Agartala, the sale has sparked significant excitement at the Chowmuhani showroom, where footfall has visibly increased. Shoppers in the region are keen on availing premium, handcrafted ethnic wear at never-before-seen prices, especially ahead of the festive rush. “With this unprecedented discount, we want customers to experience the richness and authenticity that Taneira stands for,” said Somprabh Kumar Singh, Chief Sales and Marketing Officer. With 80 stores across 41 cities, Taneira continues to solidify its position as India’s go-to ethnic wear destination.
