Tanishq, the jewellery retail brand from the House of Tata, has unveiled Adhyantara, a new jewellery collection inspired by the cosmos, ahead of Dhanteras. Featuring actress Triptii Dimri, the collection combines celestial motifs with contemporary design and traditional Indian craftsmanship.
The collection comprises over 100 designs across four categories: Glass Kundan, plain jewellery with stones, plain gold and uncut diamonds. It includes necklace sets, bangles, finger rings and mangalsutras in 18-karat and 22-karat gold, with pieces weighing between 30 and 120 grams. Sculptural 3D forms, layered detailing, patented 3D Glass Kundan, hand-carved stones and distinctive enamel techniques define the range. Select designs feature fire opals, sunstones and modular 3-in-1, 4-in-1 and 5-in-1 styling options.
Tanishq Chief Marketing Officer Pelki Tshering said Adhyantara reflects prosperity, optimism and new beginnings associated with Dhanteras. Head of Design Garima Maheshwari highlighted the precision, innovation and craftsmanship involved in translating celestial inspiration into jewellery.
In Agartala, the launch coincides with the peak festive shopping period, when jewellers compete to attract customers through design-led collections and promotional offers. Tanishq is offering a flat ₹301 discount per gram on gold jewellery, up to 20% off on gold jewellery making charges and diamond value, and zero deduction on exchanging old gold of 18 karat and above from any jeweller. The offers are valid from October 25 to November 8, 2026, providing an incentive for festive purchases.
