Aditya Birla Fashion and Retail Ltd and ace designer Tarun Tahiliani’s ethnic menswear brand TASVA now marks its presence in Siliguri, West Bengal. Located in the city’s prime shopping area, the store offers a remarkable range of ethnic and wedding wear options for men.
TASVA’s 2719 sqft. store in the city features a grand façade, elegant interiors, and a range of sophisticated Indian menswear, including The Pearl collection. It features kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis, and other garments expertly crafted with attention to detail and design. Accessories include safas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls and footwear. Commenting on the launch, Sandeep Pal, CEO, TASVA, said: “In the next few months, we intend on opening more stores across India and expanding our retail presence.”
The store’s design and decor are in keeping with Tarun Tahiliani’s ‘India Modern’ design ethos and reflect the reality that Indian consumers have evolved to, over the years, and now seek more meaning and expressiveness via their choices. TASVA’s store combines luxurious materials like wood, brass and aged Rajasthani architraves to create a new world of Indian apparel.
