As Mizoram marks 38 years of statehood, Tata AIA Life Insurance has reaffirmed its commitment to enhancing financial inclusion in the state. Despite Mizoram’s high literacy rate of 92% and a strong economic growth of 10.14% in FY 2022-23, insurance penetration remains low, with only 64,142 policies sold in FY23, generating an annualized premium of ₹269.15 crore.
Recognizing this gap, Tata AIA, Mizoram’s designated Lead Insurer, has launched a series of financial awareness initiatives aligned with IRDAI’s vision of “Insurance for All by 2047.” Over the last two years, Tata AIA has reached over 8 lakh people in the state through on-ground and digital campaigns. To mark Mizoram’s Statehood Day, Tata AIA has actively supported public events, including the Youth Festival at Govt. T. Romana College and a Health Camp in Sialsuk, Aizawl district. The company’s Bimarath van covered 750 km across key districts, engaging over 10,000 people with financial literacy programs. Additionally, social media campaigns featuring Mizo influencer Adeline Pachuau have reached 20 lakh users.
From Aizawl’s bustling market perspective, financial security remains a crucial need for small business owners and traders who often lack structured savings or insurance coverage. Tata AIA’s outreach aims to bridge this gap, offering tailored solutions like term, savings, and retirement plans to ensure economic stability. Commenting on the initiative, Mizoram’s Secretary, Shri Lalramsanga Sailo, emphasized, “On Mizoram Statehood Day, let us celebrate progress, unity, and security. Just as the state has flourished with resilience, life insurance ensures financial stability and protection for every family.” With sustained campaigns like Masik Bima Diwas and out-of-home advertisements in Aizawl, Tata AIA is steadily driving financial awareness and accessibility across Mizoram.
