In a bid to revolutionize the electric vehicle (EV) landscape in India, Tata Passenger Electric Mobility Ltd. (TPEM), a subsidiary of Tata Motors Ltd., has launched its groundbreaking #EasyToEV campaign. The initiative, unveiled during the Tata IPL 2024, aims to shatter common myths surrounding EVs and accelerate their adoption nationwide.
The #EasyToEV campaign builds on Tata.ev’s successful ‘go.ev’ series, presenting a series of engaging videos that debunk misconceptions about EV ownership. From concerns about charging time to doubts about battery life and affordability, Tata.ev tackles them head-on, emphasizing the accessibility and benefits of EV ownership.
A key focus of the campaign is dispelling the notion that EVs are expensive to own and maintain. Tata.ev reveals that EVs offer substantial cost savings over traditional petrol-powered vehicles, potentially saving consumers over 4.2 lakh rupees over five years. Additionally, the campaign highlights the extensive infrastructure supporting EVs in India, with over 12,000 public charging stations already in operation.
