Tata Motors announces #DARK Series, redefines luxury in India’s SUV market

Tata Motors has once again disrupted the SUV market with the launch of its #DARK series, encompassing the Nexon, Harrier, Safari, and Nexon.ev. This bold move further solidifies Tata’s position as a leader in innovation and sophistication.

With prices starting at ₹11.45 Lakh for the new Nexon, the #DARK range promises a fusion of opulence and performance. Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., hailed the launch, stating, “The #DARK edition has truly captured the imagination of the new generation, reflecting their evolving tastes and preferences.” The Nexon.ev #DARK leads the pack with groundbreaking features, including a striking exterior design and a feature-rich interior. Safety innovations such as SOS Calling function and blind-spot view monitor ensure utmost security, while advanced technology like Vehicle to Vehicle Charging and Vehicle to Load Technology redefine capability.

The Harrier #DARK and Safari #DARK, equipped with premium features and exclusive styling elements, redefine luxury in their segments. With Amazon Alexa integration, Wireless Charger, and advanced safety measures, Tata Motors raises the bar for SUV excellence.