Tata Motors launches annual customer-engagement program

India’s largest commercial vehicle manufacturer, Tata Motors will celebrate ‘National Customer Care Day’ on 23 October to commemorate the day when the first truck was rolled out from Tata Motors Jamshedpur plant in 1954. The company will also launch its annual customer-engagement program, the Grahak Samvaad, from 20 to 28 October. The program aims to educate the customers about the company’s innovative service and product offerings.

Executives from Tata Motors will interact with customers to collect feedback and understand their expectations, key pain points and suggestions to further streamline its after sales service and improve its product offerings. “Grahak Samvaad acts as one of the major differentiators for customers opting for commercial vehicles from Tata Motors. National Customer Care Day, every year presents us with a golden opportunity to converse with customers, gather precious feedback for our initiatives, that helps us further improve the quality of our after sales service and customer relationship”, said Mr. R Ramakrishnan, Global Head (Customer Care), Commercial Vehicle Business Unit, Tata Motors.

Noteworthy, Tata Motors is leader in the commercial vehicle market. Through Sampoorna Seva 2.0, Tata Motors offers best-in-class commercial vehicle value-added service.

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