Tata Motors ‘White Revolution’ transforms lives in Gujarat

In a remarkable collaboration, Tata Motors, the Ahmedabad, District Co-operative Milk Producers Union Limited and the Gujarat Dairy Development Board, have ignited a new ‘White Revolution’ in and around Sanand. The initiative has catalysed a socio economic transformation for the beneficiaries, enriching their lives with improved access to education and healthcare facilities, and elevating their status within the community.

Over 1600 women from Sanand, India, have transformed the social and economic conditions of rural Gujarat through technology and cooperatives. India, the world’s largest milk producer, relies on dairy farming, traditionally led by women from the Bharwar and Koli Patel communities, managing the entire value chain from fodder to milk sales.

Tata Motors has introduced technology and cooperatives to women in 32 villages, enhancing their dairy output and income. The introduction of Automated Milk Collection Systems and Bulk Milk Chilling Units has transformed the lives of over 4496 cooperative members. Tata Motors has also provided essential training, promoting sustainability and hope. The increased income has enabled women to send their children to school and improve maternal and child mortality rates. Mr. Hemant B Patel, Ahmedabad District Cooperative Milk Producers Union Limited, said, “This partnership transcends the enhancement of the dairy industry; it actively generates sustainable opportunities for our communities, steering positive economic transformation in the region.”