Tata Motors, India’s leading automobile manufacturer and the pioneer of India’s EV evolution, continues to exhibit significant growth across the state of Assam with a market share of 93% in FY23. The portfolio is witnessing increased acceptance in rural areas, with an 18% growth (April 2023). The growth in electric vehicles (EVs) is attributed to increased awareness, charging infrastructure expansion, 34 strategically placed stations, a strong network of 28 sales outlets, 4 authorized service setups, and positive customer word of mouth.
Tata Motors’ Tiago.ev has revolutionized electric vehicles in India, becoming the fastest booked EV and delivering 10,000 units in less than four months. The company also experienced a 2x increase in women buyers, accounting for 24% of Tiago.ev sales and 25% of first-time car buyers.
Tiago.ev contributes to over 35% of Tiago brand sales. Tata Motors has upgraded the Nexon EV MAX XZ+ LUX with a 26.03 cm touchscreen infotainment system, high-resolution display, Android Auto and Apple Carplay, high-definition rear view camera, enhanced audio, voice assistant in six languages, and a new user interface. Tata Motors introduced TatauniEVerse, an e-mobility ecosystem to accelerate EV adoption in India, leveraging the strengths of other Tata Group companies.
