Tata Passenger Electric Mobility Ltd and Jaguar Land Rover Plc have signed a Memorandum of Understanding for the licensing of JLR’s Electrified Modular Architecture platform for the development of TPEM’s ‘premium pure electric’ vehicles series ‘Avinya’. The partnership also includes an Engineering Services Agreement to support TPEM’s change content requirements for the first vehicle development.
JLR is set to launch its next generation of ‘pure electric’ mid-sized SUVs in international markets from 2025. The EMA platform, optimized for native BEV proportions, will offer interior space, comfort, and vision, along with advanced electrical and electronic architecture, connectivity, software, and over-the-air capability.
The ‘Avinya’ concept, first showcased in 2022, aims to provide a class-leading in-cabin experience with next-generation connectivity, ADAS, performance, refinement, and safety. Partnering with JLR on the EMA platform will make the ‘Avinya’ series globally competitive and future-proof. Anand Kulkarni, Chief Product Officer and Head HV Programmes, TPEM, said, “We are delighted to collaborate on the EMA platform with JLR for actualizing this vision”.
