Tata EV customers, who account for over 1 Lakh customers, value a unique customer experience. They are sensitive to environmental changes, conscious of driving costs, and desire advanced technology. The brand’s core values include sustainability, community, and technology. Tata’s flagship showrooms embody this philosophy, mapping the customer journey. They aim to empower customers by creating a harmonious community space for gatherings, workshops, and events. These showrooms serve as TATA.ev community centers in Gurugram, not just for retailing EVs.
The showroom is dedicated to sustainability, using recycled materials and reducing reliance on long-distance, high-emission transportation. It also serves as a community hub, inviting visitors to purchase Tata EVs and engage in shared moments like coffee and events. The focus is on locally sourced materials and reducing reliance on long-distance transportation.
The store’s design incorporates technology for customer support, featuring testimonial screens, customization options, and personalized welcomes for families receiving their EVs. Shailesh Chandra, MD, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility, said, “Starting with these two showrooms today and with many more that we plan to bring in the next 12-18 months, we intend to drive positive change in the automotive industry with a focus on e-mobility.”
