Tata Salt, synonymous with pioneering efforts in India’s iodised salt sector, introduces Tata Salt Immuno, setting a new standard in nutritional innovation. Launched two years ago, Tata Salt Immuno combines the essential minerals of iodine and zinc in a single product, a first in India’s edible salt market.
Tata Salt’s journey began in 1983, dedicated to combating Iodine Deficiency Disorders (IDD) and promoting national health with its iconic slogan ‘Desh ki Sehat, Desh ka Namak’. This latest addition, Tata Salt Immuno, underscores the brand’s commitment to evolving dietary needs by integrating zinc, crucial for maintaining a strong immune system.
Deepika Bhan, President of Packaged Foods – India at Tata Consumer Products, highlighted the product’s dual benefits, stating, “Tata Salt Immuno not only enhances flavor but also boosts immunity with essential nutrients like zinc. It encourages consumers to make informed choices about their salt intake, aligning with global health recommendations.”
