Tata Starbucks Private Limited has announced its ambition to operate 1,000 stores in India by 2028, or one new store opening every three days. The strategy focuses on skilling local partners for jobs, opening new stores that serve customers with an elevated experience, and promoting Indian-origin coffee to Starbucks customers around the world. India is projected to become the world’s third-largest by 2030, making it a focus area of growth for Starbucks. Through a 50:50 joint-venture between Starbucks Coffee Company and Tata Consumer Products Limited, Tata Starbucks now operates in over 390 stores across 54 Indian cities.
To achieve its target of 1,000 stores by 2028, the company will double its workforce to approximately 8,600 partners. The company will also open the second Starbucks Reserve® store this year, catering to the growing number of coffee enthusiasts with a penchant for premium coffee experiences.
Tata Starbucks is also investing in the well-being of partners in India, creating equitable development opportunities, and becoming the first food and beverage company in the market to establish a five-day workweek for its people. Sushant Dash, chief executive officer of Tata Starbucks added, “Coupled with our focus on reimagining the ‘third place’ and extending our coffee leadership, we are poised to catalyze further growth in India.”
