The marquee brand from Tata Consumer Products, Tata Tea Gold beautifully captures the essence of Durga Puja celebrations in its festive pack edition. The uniquely designed range of festive packs bring alive the joy and essence of the 5 special days of pujo celebrations starting from Shashti to Dashami.
The design language of the pack is a celebration of the festivities associated with this time. With a unique concept of 5 packs celebrating the 5 special days of pujo, Tata Tea Gold brings alive the story of the grand celebration and rituals performed during the festivities. The idea is to live the joy, fun and emotions of Durga Puja celebration with the packs dedicated to the 5 important days of the festival.
The Shashti pack depicts the arrival of goddess Durga and unveiling the face of Maa Durga with rituals like Amontron, Bodhon and Adhibash. To rejoice in the essence of Saptami, the pack highlights the ritual of ‘Kaula Bou’. The Ashtami and Nabomi packs bring out the true colour of fun and fervour with elements of Pushpanjali, Sandhi Puja, Dhunuchi Naach, Dhaak. The last day or Dashmi is traditionally known for Sindoor Khela by women and the same is beautifully depicted in the packs of Tata Tea Gold.
