Tata Tea Gold, one of West Bengal’s favourite tea brand is celebrating the festival by launching a special series of 15 festive edition packs, inspired by rich craftsmanship of artisans and artists from Bengal. Through this unique initiative, Tata Tea Gold is not only celebrating the Durga Puja, but also promoting various vibrant art forms across the state of West Bengal. Through its festive pack designs, Tata Tea Gold is honoring the fine art of artisans from West Bengal.
These limited edition packs of Tata Tea Gold are inspired by 5 art forms from different regions of West Bengal. Shola Art from Berhampore, Murshidabad, Dhokra Artisan Village, Dhokra Art from Purbha Bardhaman, Terracotta Art from Panchmura and Bankura, Kalighat Art from Naya, Pingla and Paschim Medinipur and Krishnanagar clay dolls from Putul patti, Ghurni and Krishnanagar. This unique range of Festive Packs has been designed in collaboration with 5 renowned master craftsmen from West Bengal.
The importance of this festival and the joy of the five special days of worship, from Shashti to Dashami have been depicted on these packs. Speaking about the new Durga Puja campaign, President of Tata Consumer Products – Packaged Beverages (India & South Asia) Mr. Puneet Das said -“The Limited Edition Festive Packs bring to life local art designs in attractive gold packaging and celebrate the excitement associated with the festival. We have tried to make the festival more interesting through a beautiful visual narrative that will be loved by our consumers.”
