Tata Tea launched its latest edition of #JaagoRe on World Environment Day to spread awareness on Climate Change, a global crisis that is affecting our planet and poses a serious threat to the future of our children. The impact of this global crisis is affecting our planet and poses a serious threat to the future of our children.
Tata Tea’s Jaago Re campaigns have been instrumental in stirring change on-ground, with impactful solutions for corruption, elections, women empowerment, and Covid-19 awareness. Tata Tea is leveraging its iconic platform to issue a clarion call to address climate change. Tata Tea Jaago Re uses popular nursery rhymes like Jack and Jill, Machli Jal ki Rani, Twinkle Twinkle Little Star, etc., to make the message of fighting against climate change more relatable and personal to parents.
The film depicts a grim reality and damaged world that could be left behind for our kids due to our apathy and inaction. Puneet Das, President – Packaged Beverages (India & South Asia),Tata Consumer Productssaid, “We hope that this makes the issue of climate change very personal and relatable leading to a wider behavioral change in our society by each individual.”
