Tata Tea Premium, the flagship brand from Tata Tea’s diverse portfolio, has been celebrating India and its elements of pride reflective in its art, culture, and heritage for Independence Day through its #DeshKaGarv initiative. Tata Tea Premium plans to celebrate India’s 75-year post-Independence journey with its DeshKeDhaage campaign on Independence Day, celebrating India’s rich handloom legacy.
Tata Tea Premium packs, designed for Assam, showcase Muga silk, a durable textile with a golden sheen. India’s rich cultural heritage is rooted in its handlooms, which have become an integral part of the country’s fabric. On Independence Day, Tata Tea Premium – Desh Ki Chai pays homage to this unique artform with a limited-edition pack collection, showcasing the artistry of Indian craftsmen and their timeless creations.
Mullen Lintas created a heartwarming TVC celebrating India’s handloom legacy, featuring singer Usha Uthup, urging honoring its threads. Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products, said, “Each sip of Tata Tea Premium brings not just the taste of excellence but also the essence of ‘Desh ki Chai’, a cup that knits all of us together in a tapestry of love, unity, and pride.”
