Aashirvaad Atta, India’s leading packaged atta brand, is back with its long-running campaign ‘Eta AmaarMaa’ which celebrates the ‘Onek Roop, Onek Energy’ of mothers. The campaign is a salute to every mother who is fearless, inspiring, and a symbol ofstrength and compassion like Ma Durga, playing diverse roles in the lives of their loved ones. This year’s Durga Puja will witness a unique pandal which celebrates our mothers at Aashirvaad Atta’s Amaar Maa pandal at Bagh Bazaar.
The entire set up will mimic a full-fledged pandal with multiple activities to test the energy & enthusiasm levels of the entire family – ranging from playing the Dhak to making the Uludhwani. In true Bengali style, the outer façade of this one-of-a-kind pandal will feature the renowned Patachitra art. The brand will also be organising cultural programmes like story-telling, poetry, dance among others throughout the 8 days of the festivities.
The pandal will be launched on September 28, 2022 with popular actor Ms. Priyanka Sarkar as the chief guest. The brand will also facilitate under-privileged children from an NGO, Dreams of Life Welfare Foundation to take part in the various cultural festivities and experience the true Bengali spirit of the Pujo. The celebrations commence on 28th September, 20223.30 PM onwards at Bagh Bazaar Sarbojanin.
