Reckitt Benckiser, the global leader in consumer healthcare with ADRA India has organized a purpose-led bike rally in Imphal, Manipur under the Durex led Birds and Bees Talk program. The rally aims to showcase the support for the importance of informed decision making, consent and life skills for adolescents. A group of 55 riders will cover 110 km from Imphal East to Bishnupur, Imphal West in support of Durex led The Birds and Bees Talk program. The program was designed to address the information gap around young people’s reproductive and sexual health and rights and provide them with a comprehensive life skills curriculum that addresses Power, Protection and Pleasure.
The ride was flagged off by the Minister of Water Resources, Youth Affairs & Sports- Mr. Letpao Haokip, the Deputy Secretary, R & DM- Mr. Shivadas Sharma, the Director External Affairs and Partnerships, RB Health AMESA- Mr Ravi Bhatnagar and Programme Director ADRA, Mr Rajan Pydimalla. Speaking on the special occasion Mr. Ravi Bhatnagar, Director External Affairs and Partnerships- RB Health AMESA said, “We will continue in our efforts to conduct more such activities in the region. And I am grateful to the state government and its authorities for joining hands for the cause.”
