The Body Shop, the activist British beauty brand powered by purposeful feminismsets out to partner with CRY (Child Rights and You), a leading Indian non-profit organization, to make real change by raising awareness about Periods, Period Shame and the impact of Period Shame of India’s girls & women. Through this partnership, The Body Shop aims to normalize the conversation around periods and raise funds towards menstrual health and education efforts for communicated deeply affected by the pandemic.
This movement by The Body Shop is aimed to create an inclusive and long-term change on ground by including all genders in the conversation and working with CRY to bring about long-term attitudinal changes in disadvantaged communities. Over the next 4 months, The Body Shop India will partner with CRY for:Creating Period Awareness, Raising Funds for Period Projects in Pandemic-hit Communities, Donating Period Products and Collecting Pledges. Through this initiative, The Body Shop and CRY are aiming to provide menstrual health awareness, education and free menstrual products to 10,000+ people across 4500 households.
