Durex The Birds and Bees Talk (TBBT) program, implemented by Reckitt, has become the Health Partner at the Shillong Cherry Blossom Festival 2023. The Durex TBBT is being implemented by Plan India in six Northeast states, Delhi, and Gujarat. Organized by the Department of Tourism Meghalaya, the Cherry Blossom Festival is a cultural and musical extravaganza that celebrates popular culture and local and indigenous trends. The festival features international, national, and local musicians performing.
Gaurav Jain, Executive Vice President of Reckitt-South Asia, emphasizes the significance of the ‘Durex The Birds and Bees Talk’ initiative, stating that it aims to shape newer generations and promotes health and wellbeing.
Meghalaya-based rapper A. Hosea showcased the upcoming Durex TBBT rap album, influenced by the core principles of Inclusion, Protection, Awareness, Equity, and Consent. The TBBT Conscious Corners provides an inclusive and safe space for adolescents to navigate the challenges of growing up, reinforcing the program’s commitment to holistic education and well-being. The program aims to nurture young minds into self-aware, inclusive, empathetic, and kind human beings.
