Royal Enfield, the global leader in the mid-sized (250cc-750cc) motorcycle segment, today launched the new Hunter 350 in Guwahati. Engineered and designed for the urban hustle, the new Hunter 350 is a remixed roadster with the character of a Royal Enfield reimagined in a stylish, compact-yet-muscular geometry, that can tackle crowded city streets, suburban backroads and beyond, with aplomb.Assam continues to be one of the key growth markets for Royal Enfield with a significant customer base in the roadster segment. Over the last few years, Royal Enfield motorcycles have built a strong riding community in the state and enjoys a substantial market share in the mid-size motorcycle segment (>250cc-750cc). The Hunter 350 will open up new audiences for Royal Enfield in the state, thanks to its functional and simplistic design ingenuity that’s refreshingly new but exudes old school cool and retains that essential Royal Enfield DNA. The Royal Enfield Hunter 350 will be available at all its 80 outlets across the North Eastern states.
Commenting on the inspiration of the new Hunter 350, Royal Enfield CEO, B Govindarajan, said, “At Royal Enfield we are closely engaged with our consumers and community. Their desires and aspirations shape the motorcycles we make and we are always looking to create newer experiences and newer formats of pure motorcycling for them. There were always a set of passionate motorcyclists that loved our brand, but did not find the right kind of attitude within our portfolio. The Hunter 350 is for them. It is a motorcycle that combines the strengths of seemingly different species, and brings it together in a super stylish and fun package that is an all-new flavour of pure motorcycling with the unmistakable Royal Enfield character.”The Hunter 350 is distinctly unique within the Royal Enfield line-up. Built on the award-winning 350cc J-series platform, combined with a highly flickable Harris Performance chassis, the Hunter delivers agility without fragility on city streets and sheer, grin-inducing pleasure on the open road.
Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said, “The Hunter 350 is an outcome of several years of insight gathering and consumer studies from across the world. It is a motorcycle that feels right at home in big metropolises and is exciting for the experienced rider, and easy and accessible for a new rider. Its shorter wheelbase, more compact geometry and lighter weight makes it very nimble and maneuverable within the urban context. In Assam, we are very confident that this new reimagined roadster will usher in a whole new set of consumers, into our world of pure motorcycling.”Sound, colour, styling, handling, performance – everything about the fleet-footed Hunter 350 is designed to wake you up with an experience like no other. It comes in two distinct editions – Retro Hunter and Metro Hunter – both finished with on-trend, blacked-out engines and components. Aimed at young riders, the Hunter is available for test ride and bookings in Assam. the new Hunter 350 starts at INR 1,49,900/- for the Factory series, INR 1,63,900 /- for the Dapper Series and INR 1,68,900 for the Rebel series (ex-showroom, Assam). Available in exciting colour options such as Rebel Blue, Rebel Red, Rebel Black, Dapper Ash, Dapper White, Dapper Grey, Factory Black and Factory Silver.Customers can discover, book a test ride, book and customize their Hunter 350 via the Royal Enfield App, on the company website at royalenfield.com or at their nearest Royal Enfield dealership.
