For the first time ever, Thums Up, launches season one of “Thums Up Toofani Biryani Hunt” in association with Disney+ Hotstar. This exclusive content series features Celebrity Chef Ranveer Brar and Telugu Anchor Ravi. Ranveer Brar and Ravi team up to bring out the Toofani Biryani series to delight foodies across India.
Thums Up and Biryani are both favourites in India, and the brand has paired them together in a previous campaign. Now, Thums Up is taking the campaign to the next level with a web series in association with Disney+ Hotstar that celebrates the iconic combination of Biryani and Thums Up.
The series brings six episodes on six iconic Biryani restaurants, featuring the spice and flavours of the biryani to the fizz of Thums Up. Conceptualized and created by Disney+ Hotstar CreativeWorks, the series also carries forward Disney+ Hotstar’s commitment to offering customized branded content solutions to brands. Resilience and persistence are essential for a homegrown brand to become a leading sparkling brand. Celebrity Chef Ranveer Brar said, “It’s a match made in culinary heaven, and I am thrilled to be a part of this unique show that will take us on a journey through legendary biryani trails.”
