Thums Up, a Coca-Cola brand, is launching a campaign titled “Thums Up Utha, India India Macha” to promote India’s determination for the ICC Men’s Cricket World Cup, aiming to inspire and motivate fans to believe in India’s journey to victory.
The exhilarating chapter features cricket icons-Ravindra Jadeja, Jasprit Bumrah, Mohammed Siraj, and the dynamic captain Rohit Sharmain a film that is centred around –‘making India believe in Team India’. The heart of the campaign lies within its unique storytelling, brought to life by none other than The King of Bollywood, Shahrukh Khan as the ‘Voice of Belief.’
Commenting on the launch of the next chapter of ICC World Cup Campaign, Arnab Roy, Vice President, Marketing Coca-Cola India, and South West Asia said, “We will do this through tech led, real time responses from expert panels and credible influencers that encourage everyone to keep rooting for our team.”The narrative explores the emotions of Indian cricket fans, capturing their passionate heart and contemplative mind, beautifully depicted in Thums Up’s iconic Split Can, highlighting the dynamic interplay between the two.
