Tide Plus Double Power launched with new TVC

Tide, the biggest laundry brand globally and one of the leading fabric care brands in India from P&G, has launched Tide Plus Double Power, an upgrade to its existing portfolio of Tide Plus Extra Power. This upgrade is being launched with an exciting new TV commercial, starring Bollywood actor and brand ambassador Ayushmann Khurrana.

The latest version of India’s popular detergent brand comes with an enhanced stain removal power, whitening benefit and longer-lasting fragrance. Tide Plus Double Power is available in stores across India in 2 variants – Lemon and Mint, and our best seller Jasmine and Rose.

Tide Plus Double Power is available at an introductory offer of Rs 48 for 500g. It is designed specifically to cater to the consumer’s everyday needs by reducing their time invested in doing laundry. The New Tide Plus Double Power is equipped with Stain Magnets that work hard to pull out tough stains from the garments.

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