Toyota Kirloskar Motor (TKM) launched a campaign titled ‘Hum Hai Hybrid’ through specially curated web video series. This is an initiative to create awareness among consumers and the larger society about the overall benefits of Self-charging Hybrid Electric Vehicles (SHEVs) and its potential contribution to national objectives. The web video series can be accessed via mobile phones or computers by anyone across the country through Toyota Bharat Website or Social Media Page. Customers can visit their nearest Toyota dealership to experience the Self-charging Hybrid Electric Vehicle Technology.
With ‘Hum Hai Hybrid’ digital campaign about the green mobility ‘Self-charging Hybrid Electric Vehicles’, TKM’s efforts are to foster a faster shift towards ‘mass electrification’ across the country. Designed and developed as a part of Toyota’s digital promotional approach, the ‘Hum Hai Hybrid’ campaign revolves around the content tailored to strengthen the awareness about the SHEV on the themes of – (i) Powerful Performance, (ii) Higher Fuel-efficiency, (iii) No Range Anxiety, (iv) Low-cost maintenance, (v) Long Lasting Battery, (vi) Low CO2 Emission, (vii) Silent to Drive and (viii) Easy to drive.
