After the successful implementation of its flagship initiative, the ‘ABehavioural Change Demonstration’ [ABCD] Sanitation Program in Ramanagara District, Toyota Kirloskar Motor (TKM) announced that its ABCD sanitation program is planned to be launched in the aspirational district of Raichur, with the primary objective to maximize reach to the marginalized communities and location where it is needed most. A one-year ABCD refresher program is planned to support the ABCD program in Ramanagara district.
India has launched the “Swachh Bharat Abhiyan” to improve sanitation facilities for its citizens. The ABCD Program by TKM was implemented in 1004 Government schools in Ramanagara District until 2020, covering over 58,000 children. The program has been successful in empowering students and fostering a behavioural change towards sanitation, highlighting the importance of hygiene and its benefits to health.
Students have now become ambassadors, actively promoting and ensuring the adoption of hygiene practices. The ABCD Refresher Program aims to promote sanitation awareness. Mr. Vikram Gulati, Country Head & Executive Vice President, Corporate Affairs and Governance, Toyota Kirloskar Motor said, “Through this initiative, we aim to bring about a significant behavioural shift towards better sanitation practices, not just within schools, but also in homes and communities.”
