Toyota Kirloskar Motor (TKM) announced the introduction of ‘Wheels on Web’ (WOW), an Online Retail Sales platform for Bangalore region. This new platform offers customers to purchase and get delivery of their preferred Toyota model sat the comfort of their home. Further, WOW provides areal-time information of the status of their booked Toyota product, to augment credibility, transparency, and confidence among the patrons.
The most important details of “WOW” (Wheels on Web) are that it offers a complete virtual experience, digital viewing of car exteriors, interiors, colour, and variants, value-added services, trade-off of existing car, easy and multiple finance options, multiple payment options via a secured Payment Gateway, booking amount/full payment OR down payment can be made completely online, auto communication via WhatsApp and E-mail at every stage from Booking to Delivery, and individual log-in/ account access to check the status of booking details.
TKM’s digital sales increased by 5 times and e-bookings by 20 times. With the launch of ‘WOW’, TKM aims to offer an enhanced digital experience for its customers, offering models like HyCross, Hilux, Legender, Camry, Fortuner, and Innova Crysta. Mr. Atul Sood, Vice President, Sales and Strategic Marketing from Toyota Kirloskar Motor said -“We believe that our newly launched ‘WOW’ (Wheels on Web), online retail platform, will revolutionize the car buying experience in India.
