Toyota Kirloskar Motor (TKM) launched a road safety and health check-up initiative for over 1,250 drivers in Mizoram during Road Safety Month (January 18 – February 17, 2025). The program aims to tackle the rise in road accidents across the state, with 124 incidents and 112 fatalities recorded in 2024.
The initiative, inaugurated by Chief Guest Mr. Stephen Lalrinawma, Senior Superintendent of Police, Traffic, Aizawl, and attended by Zote Toyota officials, focuses on educating drivers about safe driving habits and providing health screenings. Key components include sessions on traffic rules, penalties, vehicle compliance, and overall driver well-being. Health check-ups cover blood pressure, sugar levels, eyesight, and hearing, with referrals to healthcare centers if needed. Addressing the gathering, Mr. Lalrinawma highlighted that 68% of accidents are due to driver negligence and emphasized vehicle fitness. “Empowering drivers with knowledge and health support fosters a safer, disciplined driving culture,” he said. In Aizawl, improved road safety and driver health will enhance commercial transportation reliability, boosting local trade efficiency and ensuring safer deliveries.
Further, TKM is installing 34 ANPR systems and 20 CCTV cameras at key locations to enhance traffic monitoring. Vikram Gulati, TKM’s Country Head, reiterated Toyota’s commitment to road safety: “Our mission is to actively empower drivers through education and health support, ensuring safer roads for all.”
