Toyota Motor Corporation (Toyota) launches the next chapter of the “Start Your Impossible” (SYI) global marketing campaign, igniting excitement for the upcoming Olympic and Paralympic Games Paris 2024. The global campaign showcases the power of local communities across the world rallying behind their athletes and emphasises Toyota’s belief that no journey is taken alone.
Toyota collaborated with 11 athletes from various Asian countries in its first global corporate initiative, “START YOUR IMPOSSIBLE.” These athletes are set to participate and compete in the Olympic and Paralympic Games Paris 2024. Progressing themselves toward their sporting aspirations, these 11 exceptional athletes will join more than 200 Global Team Toyota Athletes (GTTA), from across the globe, at the Olympic and Paralympic Games Paris 2024.
Preston Tan, Vice President, Toyota Motor Asia Singapore said, “On behalf of ToyotaMotor Asia, we are thrilled that top athletes across Asia will be representing their countries and are heading to the Olympic and Paralympic Games Paris 2024. Each Global Team Toyota athlete in Asia is not only a trailblazer but also a ‘Dual Hero’, where they champion social causes through Hero Projects that foster a positive change in their community”.
